F.U.N.
User-Generated Marketing Technology Platform
Redefining Marketing through Fan Engagement and Licensable Content
“IP is the new prime time and the fan is the show runner.”
In the ever-evolving media landscape, traditional marketing approaches face unprecedented challenges. The surge of fan-generated content (UGC) has caused a shift in Brand Intellectual Property (IP) control, while brands grapple with a loss of "credibility" on social platforms as fans seek authentic connections with fellow enthusiasts. Moreover, as consumer attrition rises on streaming platforms, the cost of acquisition escalates.
Enter the digital era, where Gen Z's content consumption and creation habits redefine the way businesses approach marketing. Unlike previous generations, Gen Z craves active participation in content creation, showcasing their creativity on social media and beyond. A remarkable 65% of Gen Zers create and share content, and 25% produce original content weekly. Additionally, 36% express interest in co-creating digital content for brands. This presents an exceptional opportunity for businesses, but it necessitates a fresh perspective.
“What if you could reduce your marketing spend while increasing customer retention by connecting your creators to their community?”
Welcome to F.U.N., the pioneering Marketing Technology Platform designed to harness the power of fan engagement and licensable content. We transform fan-made content into licensable NFTs (omitting the term NFT) that reward creators based on audience engagement, forging a direct connection between passionate fans and brands.
Imagine reducing marketing spend while amplifying customer retention through an authentic bond with your creators and their community. At F.U.N., we redirect ineffective marketing strategies to the very fans who make your brand thrive. By incentivizing legal content creation and sharing, we foster genuine collaborations and empower creators to contribute to your brand's success.
Embrace a better way to connect with consumers – one that embraces the creative potential of Gen Z and unlocks the true essence of fan engagement. Let F.U.N. usher your brand into the future of marketing where collaboration, passion, and licensable content converge for unparalleled success. Let's embark on this exciting journey together.